The Brand

THERE IS WORLD-CLASS AND THEN THERE IS LUXURIANT-CLASS

The Luxuriant Masterpiece Collection brand is being crafted on a paradigm of meticulous attention to detail and impeccable personal service. Our brand development seamlessly integrates world-class casino gaming; extraordinary hospitality services; incomparable culinary experiences; luxuriant spa therapies; eco-wellness services and fitness programs providing the ultimate in pampering and relaxation; world-class branded tennis camps; championship branded golf courses and the sense that, each of our distinctive Luxuriant Masterpiece Collection resorts will be the destination of choice for future discriminating guests.

The Luxuriant Masterpiece Collection brand will be consistently reinforced through the invitation only Luxuriant-Club together with branded advertising collateral, direct mail, public relations, trade show events and regional sales office efforts.

When naming our resorts, the international mystique of the Luxuriant Masterpiece Collection brand will be leveraged in concert with the resort’s ambient natural setting, historical heritage and geographic locale. The Luxuriant Masterpiece Collection brand will be reflected in the complementary branding of Luxuriant Casinos, Luxuriant Spas, Luxuriant Residences and Luxuriant Time Share Residences, the invitation only Luxuriant-Club as well as other similarly branded amenities and rich resort-wide products, appointments and services.

The Luxuriant Masterpiece Collection will be a multi-dimensional collection of resorts seamlessly integrating:

• Luxuriant-Class Casino venues for world-class gaming experiences;
  
• One-of-a-kind Luxuriant-Class hospitality venues;
  
• International Eco-Spa, Wellness and Fitness venues;
  
• Host community cultural venues;
  
• Water and marina venues where possible;
  
• World-class branded tennis camp venues; and
  
• Championship branded golf course venues.
  

Employing our coined principal of “Luxuriant Convergence” our design team is crafting exceptional amenities ensuring Luxuriant-Class guest experiences.

It is our passionate belief that true Luxuriant-Class status can only be achieved when a resort combines the values and traditions of its host community with exceptional service, a sumptuous product offering and meticulous attention to detail.